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A major factor in whether a website is well ranked in Google is whether the website has been structured and built in a SEO-friendly way.

Designers and developers at The Web Kitchen all have an expert understanding of the principles of Search Engine Optimisation.

We will always discuss the relative importance of SEO early in the brief phase, and make recommendations based on our client’s needs. All our sites are built in a way that allows Google bots to crawl the site and index each page based on the information on the page.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

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